Events in bars and clubs Essay

Another source of competition is how an event may have to source out its resources through sponsorship; this means that the event will be marketed to potential sponsors that will believe that the event will create a significant leverage to the company’s own marketing initiative. Hence, it is also important to stress to the potential sponsors the benefits of the event. This is discussed by Mack in which the author pointed out that (25):â€Å"[†¦ ] sponsorship allows organizations to reach their target market with less clutter than other communications methods, exposes the product/service directly to the market, and provides an excellent mechanism for the organization to give back to the community by which it is supported. Event sponsorship, or sponsorship marketing, refers to supporting various types of event [..] Whether the type of sponsorship is financial, media, or in-kind support (Cicora 1991), the list of company benefits derived from it can range from publicity, to product sales, image enhancement, or even improved employee morale (Decker 1991). In addition to getting sponsors, companies that are about to hold an event should also take into consideration its capabilities (Silvers). These include the ability to handle the demands of the event and the ability to have the resources. It is also important to have the ability to know how to handle different events; for instance, a bar that may be holding a fundraising concert may be faced with different challenges if organising a battle-of-the-bands. As Silvers pointed, although the core processes of these two events are the same, it should be noted that one of the important elements in events management is the ability to handle the differences in the requirements of different events. All in all, the events management concept can be considered as an important marketing activity in which an establishment or company is able to communicate certain initiatives to the public (Soares). Hence, events serve as an attractor especially if the company utilises popular channels such as concerts, dance events and exhibits,among others; these venues fulfil the curiosity, the wants and needs of the people which is why events continue to be patronised throughout time. Many enterprises venture into the nightlife sector by means of establishing bars and clubs. As Chatterton and Hollands discussed, the demand for these establishments is that these have been a part of the urban landscape; there is always the market among the youth, specifically the young professionals, who are â€Å"in search for the latest cool, chic, fashionable bar or club† (3). Because of this, it can be said that there is business in this industry, especially with the continuous influence of the entertainment and leisure sector. The nightlife scene which comprises of establishments such as bars and clubs can be also said to contribute to the local tourism initiatives (Chatteron & Holland). The success of any bar or club requires a significant understanding of the business especially in the aspect of strategy. Lawson provides many guidelines in the success of any club or bar including a good understanding on food service operations (which is a fundamental in any bar or club), the facilities, the design, the themes, and last but not the least, the business aspects. Lawson therefore emphasised the business framework of these bars and clubs which are heavy in the marketing practice; this is because this is a means for companies to get customers into the establishment. Bars and clubs, therefore, do not just have to excel in the food service operations but also in its ability to add value to its basic concept, and that is, to add event concepts to its entire operations. This is further attested by Smith in which the author mentioned that in order for bars and clubs to succeed, it needs to continuously come up with something interesting; hence, in addition to food and drinks and the regular dance floor or in-house performer, it is the specific events that make these bars and clubs special. This is therefore a part not only in the marketing aspect of the bar and club but also these events help the customers to identify what else they can do in the establishment, or at least, have something to look forward to (Smith, 75). Brown and Miron also mentioned the role of events in the success of any bar or nughtclub; these fall in the aspect of marketing and advertising. When an event takes place, the tendency is that the event is supposed to pull more people into the establishment. Hence, events help in the increase in sales and to make the club and bar more memorable to the consumers.

Mid-Term Test: American Literature Essay

1) According to the U. S. Declaration of Independence (1776), what are the fundamental rights that all men are born with and cannot be deprived from? a) Freedom, Equality and Democracy b) Life, Liberty and the Pursuit of Happiness c) Life, Freedom and Equality d) Freedom, Equality and the Pursuit of Happiness . 2) Which of the followings is NOT true about American culture? a) It is racially and ethnically diverse b) It is influenced by Native American, Asian and Polynesian cultures among others. c) Cultural patterns are exactly the same throughout the whole country. d)  British culture contributes greatly to its formation. . 3) Which of the following authors doesn’t belong to the ‘Lost Generation’? a) Ernest Hemingway B) HARPER LEE C) F. SCOTT FITZGERALD d) Gertrude Stein . 4) In your own words, briefly explain what you understand about the Iceberg Theory and The THEORY OF OMISSION IN E. HEMINGWAY’S WRITING STYLE? HOW DID HEMINGWAY’S EXPERIENCE IN WORLD War I influence his works? Correct answer not provided. 5) In the short story Soldier’s Home by Ernest Hemingway, Krebs has to face the following problems EXCEPT: a) He doesn’t have enough money to start a new life. B) HE CANNOT INNITIATE A RELATIONSHIP WITH ANY GIRLS. C) HIS FAMILY MAKES HIM DO THINGS HE DOESN’T WANT TO. d) He cannot reconnect with his old life before the war. . 6) In the short story University Days, what issue in the college education system did James Thurber want to point out when he mentioned the story that happened to the football player during Economics Class? a) The lack of fairness in the system. b) The lack of consideration for students’ individual abilities and differences. c) The lack of practicality in some lessons. d) The lack of proper management in the classroom. 7)IN THE NOVEL THE COLOR PURPLE BY ALICE WALKER, ALL OF THE FOLLOWINGS ISSUES ARE MENTIONED EXCEPT a) The inequality between black people and white people b) Sexist views on gender roles in the family and society c) The abuse of power by authoritative figures d) Competitive relationships among siblings . 8) BRIEFLY ANALYZE THE REASONS WHY CELIE ENDURES THE ABUSE BY HER STEP-FATHER AND HUSBAND without defending herself or fighting back. How does she overcome these hindrances to become an independent woman in the end? Correct answer not provided. 9) THE PULITZER PRIZE IS AN AWARD FOR ACHIEVEMENTS IN: a) Literature, musical composition and drama B) POETRY, ONLINE JOURNALISM AND MUSICAL PERFORMANCE c) Fiction, journalism and social activities d) Online journalism, musical composition and literature . 10) In the short story ‘A good man is hard to find’ by Flannery O’Connor, what does The Misfit mean WHEN HE SAYS ‘†SHE WOULD OF BEEN A GOOD WOMAN IF IT HAD BEEN SOMEBODY THERE TO SHOOT HER every minute of her life. † ? a) The Grandmother should have been taught to behave like a lady. b) The Grandmother only became a decent human when she is threatened with death. c) The Grandmother needed someone to control her throughout her life d) The Grandmother didn’t deserve to live. . 11) In ‘Brokeback Mountain’, why didn’t Ennis agree to leave and start a new life with Jack? You can choose more than one answer (however, wrong choices will cost you marks). a) He is concerned about financial issues. B) HE IS AFRAID THAT JACK’S MARRIAGE WOULD BE DAMAGED C) HE IS OBSESSED WITH AN INCIDENT FROM HIS CHILDHOOD. d) He doesn’t like living on a ranch. e) He is worried about the judgement of other people. f) He fears for his safety. g) He is still responsible for his daughters. . 12) WHAT DOES BROKEBACK MOUNTAIN MEAN TO THE MAIN CHARACTERS IN THE STORY WITH THE SAME NAME by Annie Proulx? a) The freedom to live as their true selves b) A reminder of their youthful days c) A place where they have no responsibilities and obligations d) The place where they go every year for their trips . 13) IN THE NOVEL LOVE STORY BY ERICH SEGAL, WHAT IS THE MOST SIGNIFICANT CHARACTERISTIC OF THE relationship between Oliver Barrett IV and his father? a) Oliver is always jealous of his father for his achievements in sports b) Oliver hates the pressure and expectation that his father put on him c) Oliver wishes that his father would spend more time talking to him d) Oliver wishes that his father would provide him with more money. . MATCH THE AUTHORS WITH THEIR WORKS (BY WRITING DOWN THE LETTERS OF YOUR CHOICES) 14) B ERNEST HEMINGWAY 15) e J. D. Salinger 16) c Mark Twain 17) a F. Scott Fitzgerald 18) d Harper Lee . A) THE GREAT GATSBY b) A Farewell to Arms c) The Adventures of Huckleberry Finn d) To Kill a Mocking Bird e) Catcher in the Rye . —————————————— THIS IS THE END OF THE TEST. GOOD LUCK!

Emerging Trends Essay

Communications technology is progressing at light-speed, seemingly shrinking our world, as we can now communicate and conduct business in real time around the globe. Through innovations such as high-speed modem technology, businesses and people can share new ideas with friends and colleagues from the farthest lands. As more people and businesses strive to globalize, existing communication technologies are overloading, as they have approached the limitations of today’s available hardware. To gain higher speed access to the available information over the Internet, there are many factors one must research, as they ultimately work together. These factors include hardware, choosing an Internet Service Provider (ISP), as well as a modem, which will be used to send and receive the data via the Internet. The intent of this document is to review the latest high-speed technologies for improving information access using the Internet. By understanding these new technologies, one can make a more informed decision when choosing their hardware and ISP. Choosing Hardware for Individual Needs: Computer Choices To gain faster Internet access requires choosing a faster computer that best suits one’s needs. In determining the type of computer to purchase, one should first determine the application in which it will be used most. Applications such as word processing, computer games, and Internet access, all require various hardware and operating systems. Today, there are three main choices for computers, which include laptops, PCs, and hand-held devices. â€Å"Until recently, we only needed to decide on the type and speed of the processor that we wanted in our new computer, since most of the Intel Pentium based computers had a data bus with a maximum speed of 66 MHz† (PC World, 2000, July, p. 33). â€Å"With the release of the new Intel 100 MHz bus architecture, this has changed, as the new line of Pentium II and Pentium III processors use this new bus instead of the older 66 MHz bus† (PC World, 2000, July, p. 33). Needless to say, a PC equipped with this much power will su rely increase the communication speed between the processor and components in the computer. The main advantage of a notebook computer, versus a desktop, is the size and portability. Due to their smaller size, notebooks are the computer of choice for people that have limited space in their office or home. â€Å"A typical notebook computer will contain either an Intel Celeron, Pentium III, or AMD K6 processor, which all range in speed, while the more common speeds vary from 600 MHz to 850 MHz† (PC World, 2000, July, p. 37). The price of a standard notebook computer typically ranges between $1200 to $1900. Introduced in 1996, handheld computers, also known as Palm Pilots and Personal Digital Assistants (PDAs), have been gaining in popularity. These devices are portable and are no larger than a palm-size calculator. One of the most popular models on the market today is the Visor, offered in three models, ranging from $149 to $249 (Businessweek Online website, November 15, 1999, p. 192). While the speed of a handheld computer may vary, according to one source, the Palm Vx model runs slightly faster than other handhelds. â€Å"It runs with a 20mhz processor versus the 16mhz found in other models† (Palmgear website, 2000). Most palms come with standard applications like an address book, calculator, and a date book. Newer palms will also allow the user e-mail capabilities, using a memo pad similar to the Windows notepad. Since Internet access is now available as an option for handheld computers, they are a viable choice for consumers. Choosing an Internet Service Provider (ISP) Next, one needs to decide on an Internet Service Provider (ISP), and whether it is for personal or business use. Today, many companies offer free Internet Service to consumers and businesses. Broadband Digital Group (BDD) offers free dial up service at no additional cost, and is available nationwide. Another free ISP is Bluelight.com, which allows customers to shop online and receive various discounts on items purchased with Kmart. Free ISPs are economical and provide many of the services of fee based ISPs, such as sending and receiving email, web surfing, and online shopping.   Although some people find free ISPs to be economical, there are some disadvantages. Free ISPs represent less than 13 percent of the market, and are used as an alternate means to connect online (Fusco, 1999, pars. 4-6). With this, the customer is provided with Internet access, but not the quality service that is provided by most fee-based ISPs. In some cases, free ISPs do not provide consumers with high-spee d delivery, which results in slower connection speeds. According to a recent report by Patricia Fusco, fee-based Internet access service providers are among the elite and provide high quality, high speed, and wireless services. The top rated ISPs are, AT&T WorldNet, EarthLink, Inc., MSN, America Online, CompuServe, and Prodigy. All of these services can provide consumers with high-speed service, good customer service, and technical support (Fusco, 2000a, pars. 2-10). There are, however, some disadvantages with fee-based ISPs, as the monthly billing fees can range from $7.00-$40.00 per month. In addition, providers such as AOL, Prodigy, MSN, and CompuServe have monthly billing plans that must be applied to a customer’s major credit card or telephone bill. Payment by check is also an option, however, your ISP provider applies a surcharge. Fee based ISPs benefit people and companies who have a need for high capacity, high-speed, and a broad range of features. Providers like AT &T and MSN offer wireless service plans, so consumers have the option of accessing the Internet through their laptops or personal PDAs (Fusco, 2000b, pars. 4-6). In determining which ISP is best, one should consider cost, speed, availability, and technical support. The content of the ISP’s website, personal services, and customer satisfaction should also be considered. Choosing a High-Speed Modem Technology: Cable vs. DSL Of course, there is much more to achieving high-performance Internet access than just choosing a fast computer and an Internet Service Provider, as one will also need a connection capable of handling all of this bandwidth. Recently, there are new emerging technologies that will allow you to access information over the Internet at blinding speeds. Today, one can choose between new high-speed subscriber lines, such as Digital Subscriber Line (DSL) or Cable Modem, which enables one to access information over 10 times faster than the 56K modem. To utilize DSL will require a DSL-capable modem, which connects to the phone lines already present in the home. Installing DSL is a bit tricky. Although there are installation kits available, it is easier to have the phone company install the service, since installation requires a few components needed for avoiding interference while using the modem and telephone at the same time. The cost of installing DSL runs between $50-$100, while the monthly service fee averages about $80 per month, and includes an ISP (PC World, 2000, May, p. 106). DSL is not yet offered in all areas, however, a recent survey from The Yankee Group estimates that 21% of US households will have access to DSL shortly (PC World, 2000, May, p. 104). Cable Modem is another high-speed solution for accessing the Internet. Cable Modem technology offers similar performance as DSL, yet the technology is a bit different, as it utilizes the existing television cable in the home. Like DSL, Cable Modem access will require a special modem and can be installed by the consumer, or by a local cable company. Expect to pay approximately $100 for the installation, while the monthly service fee averages about $50 per month (PC World, 2000, May, p. 106). The Yankee Group estimates that 41% of US households will have access to Cable Modem technology, which is limited to those households already equipped with cable television services (PC World, 2000, May, p. 104). 87% of Cable Modem users and 86% of DSL users are satisfied with the performance, according to a PC World survey (PC World, 2000, May, p. 116). While the monthly service fees are more for DSL, as compared to Cable Modem, the fees are expected to normalize as the technology becomes more widespread. In reviewing these high-speed technologies, the choice begins to shift from choosing between DSL and Cable Modem, to choosing between either of these two, along with any of the new computers. Summary This study reveals that to gain high speed connectivity, any of the new computer hardware choices are adequate. The key to high speed information access is now governed by your connection, where this situation was revered just a few short years ago. DSL and Cable Modem both offer substantial performance improvements over conventional 56K Internet access. Either choice enables high-speed Internet access, which will be a vital component as more and more on-line information begins to congest the information pipeline. To truly gain high speed Internet access, one must incorporate either of these new modem technologies, along with their choice of hardware, which should be based on one’s individual needs. References Businessweek Online website. (November 15, 2000) The Palm is Mightier†¦, [Available] Retrieved March 31, 2001, from the World Wide Web: www.businessweek.com Fusco, P. (1999, December). Jupiter: Free ISPs won’t replace dial-up access (16 paragraphs). InternetNews – ISP News Archives, [Available] Retrieved March 31, 2001, from the World Wide Web: www.internetnews.com Fusco, P. (2000a, May). AT &T Wireless Debuts Free Wireless Internet (15 paragraphs) InternetNews – ISP News Archives, [Available] Retrieved March 31, 2001, from the World Wide Web: http://www.internet.news.com/isp-news/article/0,,8_356751,00.html Fusco, P. (2000b, September). J.D. Powers Ranks Big Six ISPs (19 paragraphs). InternetNews – ISP News Archives, [Available] Retrieved March 31, 2001, from the World Wide Web: http://www.internetnews.com/isp-news/article/0,,8_460761,00.html Overton, R & Goavec, P. (May 2000). PC World – Broadband or Bust, Volume 18, Number 5. 102-108, 112, 116 Palmgear website. (Copyright 2000, internet.com Corp), [Available] Retrieved March 31, 2001, from the World Wide Web: www.palmblvd.com

South to North Water Transfer Project Term Paper

South to North Water Transfer Project - Term Paper Example Finally, with the advent of 20th century need for the development of this project was raised to its peak and hence South to North water transfer Project was first started in 2002and more than two routes of this project are being used to transfer water resources of south to north of the country. Scarcity of water has been a great issue in the region of china from centuries. History clearly depicts suffering of Chinese people in north regions and why this region remained undeveloped for long times; But, with the passage of time technology improved and population increased. This increase in population forced people to move to the outskirt areas with limited resources. Now people are living in north of China but were living miserable life due to scarce water resources. One major reason for this scarcity of water is that china is not connected to large water body from any of its sides other than frozen sea. The southern and eastern parts of china are greatly influenced by the monsoon winds from the Arabian Sea. These winds are having high level of water content which causes extensive rain in china but these winds reach northern and eastern parts of china only when winds are strong and monsoon season is at its peak. During weak monsoon winds, only southern and eastern areas are getting rains and northern and eastern parts remain deprived of summer rains. This scarcity of water has resulted in the destruction of strong dynasties in china because it leads to extreme drought and economic crisis. In order to overcome this scarcity of water Government of China planned for grand engineering project of transferring south water resources to north by spreading an amazingly design canal system. It has been planned that at the end this grand project will be able to transfer 44.8bn cubic meters of water to north each year. This is

American culture Essay Example | Topics and Well Written Essays - 500 words

American culture - Essay Example ionary guidance as the country encounters unimagined threats such as weapons of mass destruction, global terrorism, rogue states and weak states, natural disasters, new and chronic diseases, and global warming among other challenges. Due to these threats, there is need for strong, appropriate, and effective leadership styles in the U.S, mostly for the wellbeing and safety of the public. These leadership styles are in fact the indicators by which the leadership of America should be defined. The United States of America, being a world superpower, will always have its leadership assessed and judged. Due to its responsibilities and influences, there will always be the need for the U.S to renew its leadership styles, policies and strategies. There are several types of leadership styles that people should emulate in the U.S. These styles include directive, participative, empowering, charismatic, and celebrity/superstar leadership (Mills 15). Although quite well understood, directive leadership, which involves the giving of orders by political or corporate executives has considerably become less common in the U.S. The other style of leadership recommended for U.S leadership is participative leadership, which emphasizes teamwork. Related to this style is empowering leadership, which stresses the assigning responsibilities to colleagues and subordinates. American political and corporate organizations should thus empower the people by such leadership styles. The other type of leadership by which America should identify with is charismatic leadership by which leaders will be followed for their qualities and successes. In fact, such leaders will not have to offer anything in return for the support of their subordinates or the public (Mills 16). However, the definition of charismatic leadership could vary from one culture, community, or socioeconomic class to another. The other leadership style with which America should adopt is celebrity leadership in which a leader is

Violence in Video Games - Does it train to kill Essay

Violence in Video Games - Does it train to kill - Essay Example For example, a nationwide conversation ensued regarding what connection video games had to the 1999 Columbine High School massacre where two students murdered 13 and wounded 23 before killing themselves. While many motivations were likely involved, it is not possible to identify precisely what provoked these teenagers to shoot their classmates and teachers but violent video games have been mentioned as one possible contributing factor. The two students had often played Doom, a brutal and bloody firearms game that is used by the military to teach the U.S. armed forces how to kill more efficiently. To what degree this game influenced the actions of these two youths has been argued since this incident. The entertainment media, it is widely accepted, is an extremely influential factor in everyone’s lives. â€Å"What behaviors children and adults consider appropriate comes, in part, from the lessons we learn from television and the movies† (Huesmann & Miller, 1994). It is re asonable to expect video games, especially those that portray violence, will have similar and possibly a more expansive effect on violent behavior. Currently, few papers exist which have thoroughly studied the connection between violent video game and subsequent violent actions. As video games are progressively becoming more ferocious and explicit as well as more prevalent, additional research continues to suggest that violent video games have significant capability to affect the impressionable minds of the young people who play them and illuminate to parents the risks associated with these games. When video games first appeared about 30 years ago, they were simplistic and seemingly innocuous. Atari pioneered the video game with Pong in the mid-1970’s which was a video version of table tennis. The 1980’s saw arcade games such as Asteroids and Pac-Man become popular. â€Å"In Pac-Man, a yellow orb with a mouth raced around the screen chomping up ghosts and goblins. At this point,

Rework--writer can decide for me Essay Example | Topics and Well Written Essays - 3000 words

Rework--writer can decide for me - Essay Example Later, a critical analysis of the literature related to behavioral and cognitive changes along with the impact of music on cognitive abilities and the use of music as therapy will be carried out. The paper will end with a personal view regarding the importance of music education and therapy in the field of education. Due to the important role of music in my life, I chose to study music therapy at Roehampton University following my arrival in the UK. Music not only makes me a happy person but it gives me more confidence and helps me interact with people in an improved manner. My interest in this effect of music on the mood and personality of individuals has motivated me to research this area further. Even though, I have studied this paradigm at the Master Levels, it is still unclear as to why music has such an impact; therefore, I would like to study this area in more detail. Studying this area further will not only help me on a personal level, it will also facilitate my professional development in the workplace context. I also intend to use music in the educational environment which will help me understand the effect music has on learners. In order to understand the impact of music on the cognitive and behavioral changes among individuals, I will review and critically analyze the existing literature in three areas; music education, music therapy and educational psychology. The analysis will help me find links between the three topics and narrow down the research questions to specific topics I am interested in and intend to work on in the future. The literature will be collected from books, journal, newspaper articles, websites, etc. Research plays an important role in education and teaching. As other professionals in the health and social care sector, there is a need to understand the importance of evidence-based practice in the field of education and teaching. Rather than working in a particular way because that is the standard, traditional or